A productive exchange unfolded at the School of Business Studies (SBS), Punjab Agricultural University (PAU), where a team from MARKFED converged and interacted with agri-business experts. Leading the delegation, Mr Bal Mukand Sharma, Chairman of the Punjab State Food Commission, delved into discussions concerning agri-business landscape of the region.

The delegation, comprising Mr Yash Pal Sharma, Chief Manager Marketing; Mr Jaswinder Singh, Deputy Chief Manager of Marketing; Mr Jagdeep Singh and Mr Harinder Singh, deliberated on enhancing efficiency of agri-business. The focal point of the discussion was to address the challenges encountered by PAU-trained agripreneurs in agri-business and marketing. A key agenda item also revolved around the integration of PAU agripreneurs, leveraging the retail centers operated by the MARKFED.

Mr Bal Mukand Sharma emphasized the importance of agri-marts to facilitate PAU-trained agripreneurs, along with Markfed, Milkfed, Punjab Agro and other Agri-business leaders for tackling the challenges of food marketing effectively.

Echoing this sentiment, Dr Ramandeep Singh, Director, SBS, PAU, stressed the importance of bolstering the efforts of PAU-trained agripreneurs to invigorate and fortify the agri-business ecosystem.

The delegation members expressed a keen interest in visiting exemplary agripreneurs trained by PAU, such as Sardar Kaushal Singh of village Sallopur, Gurdaspur, who has carved a niche in jaggery and jaggery powder; and Sardar Bhupinder Singh, an innovative mind behind brand ‘Amolak,’ offering a diverse range of honey products.

In an effort to further enhance collaboration, the team members expressed interest in exploring the popular social media platform, 'Apni Kheti,' and its mobile application, to explore avenues for agri business synergy. The meeting concluded on a promising note, with a commitment to foster conducive environment for the growth and prosperity of agri-business.